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The world is about to get a little closer – welcome to One Movement Festival Perth.
 
One Movement Festival Perth is an international music event based in Perth, Western Australia and focused on the Australian and Australasian music market in a global context. From 16-18 October, 2009, Perth will truly become the centre of the global music industry.
 
The festival will unite industry professionals from the music, media and technology sectors, whilst creating new platforms to deal with the future of our multi-faceted music community for artists, industry and fans alike.
 
Making the official announcement in Perth this week was the Honourable Dr Elizabeth Constable MLA, Minister, who was linked via satellite with London's Musexpo where BBC World's Owen Thomas hosted Tommy Ramone (The Ramones), Seymour Stein (co-founder Sire Records, Vice President Warner Bros. Records), Harvey Goldsmith, Richard Kingsmill (Triple J), Steve Schnur (Worldwide Head of Music, EA Games), plus One Movement Partners Michael Chugg, David Chitty and Sat Bisla in launching the One Movement Festival Perth.
 
A core element of the One Movement Festival will be artist-based, showcasing the greatest new global talent set for the international stage. This global stage in the heart of downtown Perth will include the industry’s key decision-makers, along with artists and the fans – Artist- Industry-Fan-United.
 
One Movement Festival Perth represents the combined expertise of some of the world’s finest operators in the music business – A&R Worldwide, Sunset Events and Chugg Entertainment.
 
A&R Worldwide are the team behind the successful MUSEXPO brand, with major conferences in both London and Los Angeles. Now Perth completes the picture, with the group covering the three major global markets: America, UK/Europe and Australasia. Sunset Events identified a major opportunity in hosting a world-class music industry conference and showcasing event for the southern hemisphere.
 
With all key stakeholders in place, One Movement has a strong foundation from which to fill the void in the southern hemisphere of a premier event of this nature, akin to similar high-profile events in the both the US and Europe.
 
The Asia, Australasia and Pacific Rim territories are key markets of growth and opportunity for the music industry and One Movement Festival Perth’s vision will be to make Perth the epicentre of the industry for the duration of the three-day festival. One Movement fulfils a clear opportunity that has been pressing for some time, to launch such an event in the Australasian region. Whether you are coming from China, India, Japan, Southeast Asia, Europe, North America, South America, Eastern Europe, within Australia or any other part of the globe, this will be a red-letter event for the artist, industry and fans alike. One Movement is about positive change.
 
Of the inception of One Movement, Chugg Entertainment’s Michael Chugg says: “One Movement Festival Perth is long overdue and gives the music business worldwide a massive opportunity to gather and exchange ideas on all facets of the changing face of our industry, including: the booming live scene, IT and telcos, recording, digital music and copyright. This festival will give the Australian and Asian-Pacific music industries a platform for inter-action and bonding like never before.
 
“One Movement will give the Oz industry the chance to learn more about our Asian neighbours and they about us; something very dear to my heart and important to our country’s position as a major part of the worldwide industry in future years. I’m very proud to have played a small part in this bold move.”
 
A&R Worldwide’s Sat Bisla adds: “We are excited to be working with the legendary Michael Chugg, Sunset Events and Eventscorp as part of a global event that will unite artists, fans and industry together through their common passion for music. One Movement Festival Perth will bring the local, national and international communities together for the purpose of experiencing the crème de la crème of live music, discovering new creative and business solutions and opportunities for a fast-changing worldwide music industry, as well as interacting with fans who support our common passion for all things music.”
 
Perth is the centre of the earth, figuratively speaking, and over the past decade has exploded to the forefront of the Australian music scene.  The city has bred many of the country’s current leading acts, from Eskimo Joe to John Butler Trio, Snowman, Little Birdy, Bob Evans, Birds of Tokyo, the Panics, the Waifs, the Sleepy Jackson, End of Fashion, Jebediah, Gyroscope and many more. These acts have all experienced national success and are making massive progress into the international market.
 
“Perth has been changing before our eyes,” Sunset Events’ David Chitty says of the festival’s home base. “The past couple of years have seen a rapid transformation from the parochial city of old into a highly developed and sophisticated city, with an arts scene to match. One Movement has the capability of solidifying this positive change, in seducing international attention through music with an event that is of importance to the entire global industry. “In short, One Movement can reposition the way Perth is perceived culturally both here, interstate and internationally.”
 
There has never been a better time or place from which to launch a major international music industry event. One Movement Festival Perth will bring the world together through music. Together we can face the challenges of the future and take on pressing global issues with clear, co-operative solutions. There is one common thread that is universal and knows no borders, and that is music. Together we are One Movement.
 
Michael Chugg is universally considered one of the pioneers of the Australian music industry, with over 40 years experience in organising and promoting international artists. His efforts have not only included promoting some of the biggest concerts in Australia and New Zealand, but also his ongoing and passionate promotion of Australian music to the rest of the world. Michael Chugg represents the history and heritage of the Australian music industry. With a strong background in the Asian industry, his involvement and expertise will strongly support the marketing of the One Movement Festival in the Asian region.
 
Sat Bisla, a British native with East Indian roots, has a strong pedigree in the international music business. He has created a number of successful businesses involved in artist discovery and development. Some of the artists he has helped before their major label signings include: Keane, Dido, Faithless, Fatboy Slim, The Ting Tings and Missy Higgins.
 
Bisla founded A&R Worldwide in 2003 and his global executive networking dinners gave birth to MUSEXPO in 2005. The convention has developed into the most influential music, media and technology conference staged annually in Los Angeles and now Europe. The event now attracts hundreds of key decision-makers and artists from over three-dozen countries worldwide.
 
Dave Chitty and Sunset Events continue to redefine the word ‘festival’ in Western Australia. Both the Southbound and West Coast Blues ’n’ Roots Festivals have become main events on the Australian festival circuit and helped develop WA’s arts and culture scene.
 
With their combined emphasis on music, the arts, culture and environmental awareness, Chitty and Sunset Events are forging the future of global festivals, right in the heart of Western Australia.
 
www.onemovementfestival.com