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AEG Live, one of the world’s largest producers of live entertainment, has announced this week the formation of a new venture with respected global producer and presenter, ThemeSTAR. The announcement was made by Eric Stevens, President, AEG, Events & Media. 

The newly formed partnership, AEG ThemeSTAR, will build upon both companies’ established business networks to become the preeminent global entertainment presenter in its genre, developing and securing intellectual property rights to produce and present arena spectacles and family entertainment worldwide.  The partnership will further benefit from both ThemeSTAR’s base of operations, which has produced and toured shows in more than 25 countries, and AEG’s ownership and operation of premier venues throughout the world, including Australia’s AEG-Ogden venues, China’s Beijing Arena, London’s O2 Arena and Berlin’s O2 World.

AEG ThemeSTAR will utilize its combined resources with offices in the U.S., UK and Australia to establish committed, long-term relationships with individual markets, building a consistent pipeline of shows with a varied roster that local presenters can count on to return each year. The venture will also widen the scope of its product offerings from stage shows to arena spectaculars and other multi-faceted events that have broad global appeal, as well as targeted opportunities appealing to regional interests and languages. 

“ThemeSTAR has always been dedicated to building strong relationships throughout the global live entertainment industry,” said Mark Avery, CEO, ThemeSTAR.  “By creating AEG ThemeSTAR, our ability to promote and produce quality entertainment that connects with audiences across cultures will be lifted to even greater heights.”

“It has always been a goal of our expanding live entertainment portfolio to build our family entertainment division into a major force that mirrors AEG Live’s music and comedy touring, festival and exhibition divisions, said Randy Phillips, President & CEO, AEG Live. “We are very fortunate to have this opportunity to co-venture with Themestar.”

Eric Stevens, President, AEG Events & Media added, “By partnering with ThemeSTAR to create this new venture, we are partnering with an established team with proven reach throughout the international community. I am excited to work closely with them to create exciting content that provide audiences everywhere with new entertainment experiences. Together we’re looking forward to establishing an ever-growing global footprint on the world of live entertainment.”

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming, and multi-media production.  AEG Live, the nation’s second-largest concert promotion and touring company, is comprised of special event, broadcast and exhibition divisions, fourteen regional offices, and numerous state-of-the-art venues nationwide.  The company’s national promotion arm is currently producing tours and productions including Bette Midler “The Showgirl Must Go On” and Cher at The Colosseum at Caesars Palace in Las Vegas; and “Tutankhamun and the Golden Age of the Pharaohs,” an international tour of the artifacts of King Tut.  Recent and upcoming promoted concert tours have included artists such as Justin Timberlake, Bon Jovi, Hannah Montana, Spice Girls, Prince, Christina Aguilera, Kenny Chesney, So You Think You Can Dance, Paul McCartney, High School Musical, American Idols Live and The Color Purple.  Goldenvoice, the company’s Southern California-based regional promotion division, created and operates the award-winning annual Coachella Valley Music & Arts Festival as well as Stagecoach: California's Country Music Festival. The company operates NOKIA Theatre at Grand Prairie in Texas, NOKIA Theatre Times Square, and recently opened NOKIA Theatre L.A. LIVE. For more information, go to www.aeglive.com .

AEG ThemeSTAR is a world-renowned producer and presenter of family entertainment, currently touring productions in seven languages in over 40 countries.  The company produces and tours theatrical and arena productions for the global marketplace.  Their customers are promoters, venues and presenters interested in driving traffic and increasing revenues through the use of cost-effective entertainment and educational properties.  The company also assists intellectual property owners who are seeking to broaden and extend product lines into international markets.  AEG ThemeSTAR utilizes its global sales network and proven expertise in turnkey management, operation and marketing of live attractions to deliver quality programs for each of their clients.  The AEG ThemeSTAR team is recognized for its entrepreneurial innovation and its operational effectiveness working with major brands including Warner Bros., Nickelodeon, HIT Entertainment, Mattel, Universal Studios, Disney, Viacom, Cirque Du Soleil, Sesame Street, Ringling Bros.,FIFA, Sydney 2000 Olympic Games, the NFL and more.  For more information, go to www.aegthemestar.com .