Melbourne's iconic Butterfly Club has called for community help for a necessary relocation from South Melbourne to the city centre in February 2013.

Director Mr Simone Pulga said the move was due to the unbearable costs of operating in the current premises. “If we increased the cost of drinks to match the rise in rent, we’d have to charge $12.50 for a stubby. We must move The Butterfly Club to a better location ... or close it.”

“Paradoxically, inner-city Melbourne has provided us with an affordable, long-term opportunity to create a new theatre space in an exciting unused building.”

“The show room will be larger with more comfortable seating but the venue will remain just as intimate and quirky with the much-loved decor and regular shows moving with the venue,” he said.

The current venue relies on no government subsidy, a model they seek to replicate in the new location, but funds are required specifically for the relocation.

“The Butterfly Club houses Australia’s largest collection of kitsch art. It’s hard enough to dust it, let alone move it!”

A community fundraising campaign has been launched using popular crowd-funding website Pozible. The campaign is embracing a cabaret twist on the ‘Buy A Brick’ phenomena, aptly coined: ‘Cash For Kitsch’. Supporters are able to adopt a piece of The Butterfly Club history and ensure it has a home at the new venue.

The artist community including Tim Minchin, Eddie Perfect, Sammy J & Randy, Spanky (UK), Marieke Hardy, Dan Ilik, Tripod and many, many more have rallied behind the campaign, donating exclusive rewards and experiences. $130,000 is needed for the relocation, and it is hoped at least $20,000 of this can be raised via the crowd-funding campaign, which closes on 11 January. At last count, over $11,500 had been raised.

Visit http://pozible.com/thebutterflyclub for more information.


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