Adelaide Fringe’s Economic Impact hits $48.2 million
Adelaide Fringe 2012 has delivered a massive economic benefit to South Australia with an estimated expenditure within the State of $48.2 million, an increase of 18% on 2011. An estimated 1.59 million people attended Fringe events this year, an increase of 10% on 2011, with 367,000 tickets sold to Fringe ticketed shows, an increase of 11% on 2011.
The economic expenditure is based on ticket sales, overall attendances, food and beverage consumption, transport and accommodation. Visitors to the city spent an estimated $13.9 million with hotel bed nights increasing by 10% to 44,000.
The economic impact figures were determined by an independent company, Economic Research Consultants, based on FringeTIX sales information and a survey of 1,300 Fringe-goers.
Adelaide Fringe Chair Judy Potter said, "Despite tight economic times, Adelaide Fringe has broken box office records and has significantly increased its economic impact within South Australia." She added, "This outstanding achievement is due in part to the Fringe Board and staff implementing a clear business plan to target audiences locally, nationally and internationally with the aim of increasing tickets sales for artists."
Adelaide Fringe Director Greg Clarke claims, "Adelaide Fringe is by far the largest arts festival in Australia with the number of events greater that any mainstream arts festival in any of the capital cities." Tickets sales and attendances support his claim, as does the record number of 4,000 artists who participated in the festival in over 6,532 performances at 923 events, an increase of 20% on 2011.
Mr Clarke said, "Other factors contributing to this year's success include an increase in the number of participating artists, brilliant new venues, sensational special events and the quality and diversity of the shows themselves."
The Minister for the Arts John Hill said, "The Fringe is a well-run business with strong leadership and clear direction and continues to go from strength to strength. It adds to the vibrancy of Adelaide and its contribution to the cultural and social life of the community is immense".
Ms Potter agreed with the Minister adding, "Adelaide Fringe underpins the cultural identity of the State and creates a vibrancy unmatched, welcoming all people to engage, as participants and spectators, providing accessible experiences to everyone. It attracts visitors to the State and increases Adelaide's national and international reputation."
Ms Kittel added, "The Fringe's substantial contribution to the South Australian economy makes it a really important event that provides a significant boost for our businesses and more broadly our community."
Next year's Adelaide Fringe will run from 22 February until 17 March, 2013.