| 2012 Adelaide Festival an Economic success |
| Friday, 04 May 2012 11:57 |
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Economic impact research conducted during Adelaide Festival indicates that the 2012 Adelaide Festival resulted in a positive economic impact of $14.7 million for South Australia up from $13.6 million in 2010. Independent consultants from McGregor Tan Research conducted a face-to-face survey with over 500 festival-goers at a range of theatre, literature, dance and music events during this year's festival. Adelaide Festival Chief Executive Karen Bryant said, "We are delighted to see that Adelaide Festival provides a significant economic contribution to the economy. Now the Festival will take place every year we look forward to delivering a continued positive economic, social and cultural impact on an annual basis." Impact on South Australia: • A direct net economic impact of $14.7 million to the state • Festival-goers visiting South Australia generated 113,335 visitor nights in Adelaide • Over a third of the visitors surveyed indicated they were staying for seven days when attending Adelaide Festival • 70 percent of visitors to Adelaide Festival indicated they would be likely return in future years The 2013 Adelaide Festival will run from Friday, March 1 to Sunday, March 17 and Adelaide Writers' Week 2013 will run from Saturday, March 2 to Thursday, March 7. |
