|2012 Adelaide Festival an Economic success|
|Friday, 04 May 2012 11:57|
Economic impact research conducted during Adelaide Festival indicates that the 2012 Adelaide Festival resulted in a positive economic impact of $14.7 million for South Australia up from $13.6 million in 2010.
Independent consultants from McGregor Tan Research conducted a face-to-face survey with over 500 festival-goers at a range of theatre, literature, dance and music events during this year's festival.
Adelaide Festival Chief Executive Karen Bryant said, "We are delighted to see that Adelaide Festival provides a significant economic contribution to the economy. Now the Festival will take place every year we look forward to delivering a continued positive economic, social and cultural impact on an annual basis."
Impact on South Australia:
• A direct net economic impact of $14.7 million to the state
• Festival-goers visiting South Australia generated 113,335 visitor nights in Adelaide
• Over a third of the visitors surveyed indicated they were staying for seven days when attending Adelaide Festival
• 70 percent of visitors to Adelaide Festival indicated they would be likely return in future years
The 2013 Adelaide Festival will run from Friday, March 1 to Sunday, March 17 and Adelaide Writers' Week 2013 will run from Saturday, March 2 to Thursday, March 7.